The Tash Team, led by Barry and Betty Tashakorian, offers personalized and thorough representation for clients with a wide array of needs. They specialize in the marketing and sale of luxury homes and coastal properties in La Jolla and San Diego. Offering professional assistance in French, Spanish and English, as well as providing extensive market knowledge, a talent for home staging and superior negotiating skills, The Tash Team has consistently:

• Ranked in the Top 25 for Berkshire Hathaway agents in San Diego County, and
• Ranked in the Top .5% for their sales production, out of more than 50,000 agents for Berkshire Hathaway nationwide.

Clients of The Tash Team receive a Team Advantage with seven dynamic buying agents. Each agent specializes in confidential representation for high profile and high net worth clients. This dynamic team can meet all of your needs in the La Jolla Coastal Area and San Diego. Together their knowledge and experience have resulted in an extraordinarily successful track record in pricing, marketing and negotiating, in every type of market. The Tash Team has repeatedly and successfully proven their passion and drive for Real Estate through the relationships they build and their powerful work ethic.


Barry and Betty Tashakorian


Barry Tashakorian is widely known for his proficiency with negotiating, business acumen and complex understanding of the La Jolla market. A resident of La Jolla for more than 30 years and a graduate of La Jolla High School, Barry offers an insider’s perspective about local school districts, property values and neighborhoods.

With a vast network of professional connections, Barry helps his buyers find hidden listings and provides his sellers with short market times. Having built a reputation for delivering seamless transactions, as well as his discretion and service-oriented approach to real estate, he has earned referrals and trust from a past client list that includes senior-level executives, high net-worth individuals, and international investors.

Prior to real estate, Barry helped to rebrand many jewelry designs from Mont Blanc, Gucci and the Swatch Group. Recognized by Jewelers of America and the California Jewelers Association as having one of the top leading retail corporations, he has excelled in real estate by applying his entrepreneurial skills and talent for listening carefully to his clients, along with the knowledge he gained from earning his degree from San Diego State University.

Betty Toroyan brings more than 18 years of experience in residential sales to the team. Guided by a sense of responsibility to her clients, Betty leverages her tireless work ethic, marketing skills and knowledge of interior design to provide her buyers and sellers with a superior standard of support and service.

A lifelong fascination with home décor and interior design motivated Betty to pursue a career in real estate. Drawing from the time she spent working with top designers such as Gianni Versace and Tom Ford, she helps her sellers maximize their homes’ aesthetic appeal and helps her buyers visualize the potential of specific properties.

Betty has successfully combined these skills with her attention to detail and focus on developing comprehensive marketing plans. By utilizing professional photographers and implementing sweeping advertising campaigns across the most widely read print and online destinations, she delivers high sale prices for her sellers.

Having studied International Law at McGill University, Betty is adept at contract negotiations and highly skilled at working with people of differing cultural backgrounds. An active board member for the French American Women’s Club and a member of the Women’s Council of Realtors, she is committed to give back to the community where she lives and works.


Essy Farhoumand: Sales Associate

Essy FarhoumandEssy has been successfully involved with many luxury home transaction, he is determined, hard-working, skilled ans successful negotiator who holds his own against the most experienced agents in town. He is in the top 3% of Prudential Real Estate Agents in the Country.Essy graduated from SDSU with a PHD in Finance and he speaks 2 languages English and Farsi. Essy is a father of two kids and resides in La Jolla.

 Ozstar De Jourday & Robin Whaley: Sales Associates

ozstar and robin

My name is Ozstar De Jourday. In 1967 my mother, who is now in heaven, brought me to La Jolla from Beverly Hills. In 1977 I started working in the real estate industry. Through real estate, I have gained local as well as national recognition. Along with my many awards through Prudential California, I have a sushi roll (filled with Yellowtail, Ahi, Salmon, Cream Cheese and Jalapeño) named after me at “Sushi on the Rock,” located on Girard Avenue in La Jolla and have a few lines about my life written by a best-selling self-help author Debbie Ford.

In 1975 I graduated from La Jolla High School where I was a good student and played soccer. Our team won the CIF Soccer Championships in 1974 and 1975. I scored in both finals. I love my family and have a wonderful son Dylan and a very intelligent daughter Emma. My father is a wonderful Italian with a big accent and a huge heart. He is my inspiration in my real estate business. I love the healing atributes of the ocean water. I am an avid surfer, surfing almost everyday for my Spirit and my Health.

Real estate sales from 1977 to 2014 .

I love La Jolla and would not ever live any where else in this world, and I have Traveled enough to know. I was married to a wonderful Swedish Girl for 15 years and had more than enough trips to Europe and abroad, thats how I know this is the best place for me with its 42 acre La Jolla Natural Park just above the 133 acres The La Jolla Country Club Golf Resort in the center of La Jolla. I love hiking up to the top of the Park for the most Inspirational view of La Jolla Ever seen…

I have been the President of The Windansea Surf Club for 8 years and we do many Non profit surfing Tournaments that benefit humanity through our philanthropic endeavors. I currently serve in membership and as captain of the competition team that has won the Coailition of Surfing Clubs Championship 10 years overall and 4 straight since 2011, 2012 , 2013 and this year 2014.

I have also started the Coalition of Surfing Clubs Website for its Non-Profit purpose,

I was the listing agent for Montefaro, a 75 million dollar listing, which is an approximately two acre site that looks like a beautiful Italian village. Located at the corner of our main street, Girard Ave and Genter street, just off the 18th fairway of the La Jolla Country Club.

By combining our local connections with Centex Homes and our skills as Local La Jolla Real Estate Agents we used our knowledge to successfully sell  out 48 single level high end Villas at Montefaro.

We are currently creating more value in homes by investing in them and turning them into Short Term Rentals which produce almost as much money as hotels do. Please contact us on how we can maximize your real estate investment.

I have an amazing associate and life partner that is my Team De Jourday member who brings joy to every moment of everyday to everyone she meets, Robin Whaley.


Geoffrey Turchin: Sales Associate

At 24 years of age, Geoffrey Turchin became the youngest Leader in San Diego on the subject matter of NAFTA. His emphasis was on how NAFTA will affect San Diego and Tijuana and the growth possibilities as a binational metropolis and the economic center. Geoff actively works with the leadership on the international trade between Latin America and the US. participating directly with business leaders, University leadership,  and 3 years in the University and 2 1/2 years as a consultant.

Geoffrey completed his masters at San Diego State University: Economics – Regional Development with an emphasis in infrastructure development regression analysis and regional growth.  His thesis focused on: San Diego the 7th largest city in the United States and Tijuana the third largest population in Mexico combined economic value creating one of the largest metropolis in the world. Geoffrey was appointed to board of directors San Diego’s NAFTA COALITION, on behalf of the Greater San Diego Chamber of Commerce ‘92-’94. Honorary Chairman US Congress, House of Representatives: Commission for Workers Comp Reform, on behalf of the Speaker of the House Tom Dellany.

Geoffrey graduated with a Bachelors in Science Economics, Mathmatics with a region of studies in Latin America and Bachelors in International Business with minors in Espanol and European Politics.


Noylan Dunn Pulaski: Sales Associate

Noylan Dunn Pulaski grew up in real estate, with a mother that was an avid investor.

Noylan’s experience ranges from residential development, sales, investing to remodeling.  She takes great pleasure in assisting anyone with their new home purchase and can take it a step further in helping her buyers, not only find a great home, but share ideas to customize the home, if necessary.  This skill has proved very useful when working with sellers  who want to present their home in a way that will maximize the amount it sells for.  Noylan strives to assure you know that you are her number one priority and make your home buying experience as easy as possible.

Noylan is a proud mother of an equestrian daughter and a Rancho Santa Fe resident and enjoys being a fitness competitor as a hobby.


Steve Fleck: Sales Associate

Steve Fleck epitomizes integrity, energy, hard work and creative service in every detail of your real estate transaction.  Steve is a native Californian who has always lived the California lifestyle and appreciates everything our state has to offer.  He was born and raised in the San Francisco Bay Area, but has called Coastal North San Diego County his home for over 30 years.

As a sales executive and marketing consultant with over 30 years’ experience, Steve represented some of the world’s finest luxury jewelry brands. Steve has experience working in markets across the United States and internationally.  He was voted Sales Consultant of the Year in consecutive years and received awards for setting the record for opening new accounts.  In addition, Steve has been instrumental in increasing the profitability of businesses of all sizes. Through his dedication to his diverse client base and his skill in marketing and merchandising, Steve is always focused on fulfilling his client’s needs.  Steve’s number one goal is to make his clients happy.

Steve attended the University of Southern California on a scholarship where he was a national award-winning public speaker and debater. These skills have enabled him to be an excellent communicator and negotiator in his real estate dealings.

Steve and his wife enjoy coastal living with their three children and dogs. He loves spending time with his family, traveling the world and hiking the scenic trails and lagoons of the beautiful San Diego coastline.